Have you ever wondered if your art or product is going to be a hit with your customers? Do you know if they even like it?
Ever thought of a poll?
Here’s one way to engage customers online. As I introduce new work on my blog, I also try to remember to include a poll to gauge their interest.
Getting Help without Commitment
Giving your customers options as you’re thinking about new products to introduce, gives you an understanding in which direction you should proceed. Do you want to feel like you’re wasting your time chasing down the wrong rabbit hole? Not this artist!! The poll is a secret way of telling your customers that you’re thinking about pursuing these new trails without the commitment. Customers don’t want to feel as though they’re in charge of your career nor do they want to be identified as the one who pushed you into the wrong direction.
I use a plugin called PollDaddy (it’s free) inside my WordPress theme and it’s pretty easy to use. I include different answers to lead them to conclusions -I call this ‘leading the witness’. 😉 Many cases, customers don’t want to leave a comment (think: paper trail) because many cases its during their working hours. Who wants to be called by the boss? Hosting a poll is an effective way of interacting without formality.
Here’s my poll:
The questions (figure 1) and Results Turned On to Show Interest to All (figure 2).
Thinking of adding a series of new designs? How about on a different substrate (paper, fabric, ceramic)? The questions above are a high level way of introducing your customers to a new direction with your art. This gets them used to the idea. This is important because many customers don’t want to see you change -at all. Some want something fresh from you every six months.
Gah! What do you do?
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If you need a bit of technical assistance from an experienced, successful Web designer, I’d be happy to help you engage with your customers.
Contact me if you’d like a free 15 minute consultation exploring opportunities that make sense to you and your business, er, empire.
Here’s to Cultivating Your Creative Independence