Do you take credit cards? Do you have a merchant account that plunders your tiny treasure like a pirate?
Turn your credit cannons around and let the ransacking banks know that you’re no longer beholden to their scheming deceptions because you’ve just found a new champion: SquareUp.
Have I mentioned how much I love living the Jetson life?
The visionaries like Steve Jobs and Wozniak help those of us who grew up in the era of 60’s cartoons and 70’s Star Trek by actualizing our creative potential with technology.
I’m a tech geek who loves the fact that developers are publishing new applications for our smartphones everyday and eliminating redundancy in our lives.
Take a look at many of the tools that are being replaced today:
Home Furnishings & Appliances
- Remote controls for our TVS and stereos
- Alarm clocks
- Musical Instruments
- Board Games
- To-Do Lists and Grocery Lists
- Virtual Assistant Reminders
- Cash exchange from one phone to another
- Localized Weather reports
and so much more.
Let’s get back to why the Square is ultimately the best tool next to cash.
Table of Thieves
Chances are, you’ve got a knuckle buster or are associated with one of these credit card processors. When you’re reviewing the table of thieves, you’re sweating over how much money you’re losing:
- start up costs
- digital application
- gateway fees
- statement fees
- monthly minimums
- transaction fees
- address verification fee
- virtual terminal
- POS card swiper
and other nonsense that the average Jo Merchant doesn’t really want to think about.
Why should we?
How in the Hell is small business supposed to prosper if we’re heaving half our earnings to the very institutions who seek to strangle us with their small type? For decades, these
banks bastards have known we were bound to them as merchants and after their annual takes, they strutted their small business spoils at their Christmas parties.
I say no more!
Say Hello to Square
Square is going to be your new champion. I love the Square and have been using it without incident for more than a year now.
Transitioning to the Square takes minutes and it’s drama free. Creating an account with Square is painless and linking with your preferred bank is also smooth.
My Account Dashboard
Using the dashboard on my iPad and desktop is supermodel easy. Swiping cards are a snap because the interface guides my transaction with each step and doesn’t make me feel like an idiot. My partner in crime, Andrew says,
“The interface was so easy to use. It was like working as a clerk in a grocery store or an order taker at a fast food restaurant. There was very little learning curve.“
This was after I had set up the account, added all of my products and initialized the state sales tax that took very little time. So you know that your assistant can use it, too, without the training that it normally takes for other services.
Mobile or Studio
Another reason I love the Square app because it eliminates the hassle of taking checks to the bank (even though checks are closer to cash than credit is) or cash being stolen from my metal cash box that I thought was well hidden. My iPhone/iPad are always on me because they’re so convenient to carry and it’s easy to keep track of them.
I can also take phone orders just by keying in their credit card number.
You Now Have a Choice
No matter how much banks bellow at you for closing your accounts and moving to square, don’t let them intimidate you. Because you now have a choice, the only motivating key for banks is: fear. If during your conversation with them involves perspiration and jangled nerves, it’s because they need you –not the other way around.
Square is everything banks are not:
- Fast Setup
- One Simple Rate
- Free card reader (multiple, really)
- Next day deposits, and…
Square is all about transparent pricing:
- No merchant account, monthly fees or set-up costs
- Free app, free Square Card Reader and free shipping
- 2.75% per swipe for Visa, MasterCard, Discover and AmEx
- Manually-entered cards cost 3.5% + 15¢ per transaction
I can pretty much be assured that because of my decision to go with Square, I won’t be paraded around at a Dinner for Schmucks or tossed in the barrel with all of the other monkeys who thought this was a good idea. This is revolutionizing the way we do business and banks are incredibly peeved about being removed as the bloated middleman.
If your bank screams at you with “It’s not PCI compliant!” or other BS, just tell them that they have Secure data encryption and send them this link. Square also states:
Security is one of our biggest priorities at Square. To protect Square users and their customers, all information by our users has been encrypted and submitted to our servers securely. Our software and hardware meet (and in most cases exceed) all PCI-Compliant regulations as well. read more
Think of how much money you’ll save. Do your math. Quick, take out the calculator or your recent bill and know that Square will let you keep every red dime to yourself.
Square is for everyone.
From mobile service providers like dog groomers, veterinarians, and massage therapists to product providers like artists, food trucks, farmers market, and musicians who sell both concerts and t-shirts, Square makes it stupid simple for everyone to use.
You don’t have to only be a mobile business to use and benefit from it -you can be a brick and mortar store and reap the rewards of blotting out banks, too. Plus, you can also create customer rewards when they purchase your products.
Customers are Square App Users, too.
Did I mention it’s available to patrons? Yes, patrons! Jo Customer can download the Square Ap and purchase her coffee at her favorite shop that uses Square, too. Customers can also earn reward points if the store offers them. Customers can find the shops local to them who are using Square and they can also open a tab -it pops up on the screen of the shop’s Square Register.
Speaking of registers…
Sophisticated, Yet Simple
Another thing I love about the Square app is that I can emulate the fast food industry by creating menu icons with my products!! The GUI (graphical user interface) is so sophisticated, yet simple that I can change the photos and prices on the products on a whim -I don’t have to ask a programmer to do that or better yet, I don’t have to be tethered to my desktop or studio to make simple changes. It’s all under my control -whenever, wherever.
I may build a podium for my iPad to use in my art booth when I’m at shows -just like brick and mortars!
I know my customers get a kick out of signing their autograph on the screen without a pen -it’s so futuristic! When I take orders over the phone, I will write ‘phone’ on the dotted line so that it gets logged appropriately. Hell! I could sign Ganghis Khan… but I won’t. 😉
We get the option of virtual receipts sent straight to the customer’s phone or email. I remember asking a customer to show me her receipt because it was my first time using the system. We heard the chime on her phone and voila! There is was!
We can also print out a paper receipt if we’re attached to a printer –but why?
About Saving Email Addresses
While we can’t snag their email address for our mailings just yet, Square tells me that they working on a way to create an option (opt-in) for customers to say yes to our newsletter subscriptions.
You can sign up and wait for your SquareUp dongle (that’s a funny word -okay, so I’m 12) to arrive in the mail. Or, you can purchase one at your local Apple store (or other retail partner) for about $10 and then get reimbursed that moola once you’ve signed up. Also, you can ask for an add’l one for your mobile team members. I think I have about 3 or 4 now in my stash.
So there it is! My hearty recommendation for a nearly flawless solution for mobile (and brick and mortar) businesses and customers alike.
Watch for the next article in the series: TechTip: Creating Square Product Menu Icons on Your iPad
Here’s to Cultivating Your Creative Independence