If you want to give them the attention they deserve: Give them rock star glamour.
Sure, newsfeed is highly competitive and we’re all screaming, “Hey look at me! Over here!” It’s tough to get the attention that other posts are getting but I’ve got a piece of easy-to-bite advice.
Think of your Web site, blog and anywhere else you hold presence as an extension of yourself. Stylistically you. The clothing you wear is conforms to your identity, so do the articles, products, and graphics of your online presence.
If you dream of walking in style like celebrities down the red carpet, then pretend that life is your red carpet and turn up the glam. This goes true for your online presence. Just be careful when you begin to applying some of these methods, you don’t want to scare your customers away like Mrs. Roper in Three’s Company.
So, how do you make your Facebook posts stand out and a little more intriguing? In my profession as designer, it’s all about composition.
Granted, there’s only so much we can do when we’re playing in someone else’s sandbox, but once you learn the parameters, then it’s up to you to stretch them. As long as you are abiding by your own ID system (you do have one, don’t you?), you can expand your style to suit another platform, or platform change as this case may be.
I’m going to outline the difference between RSS, Networkblogs, and your own uploaded content.
Whenever possible, importing your blog into your FB page via the RSS reader is the easy thing to do. However, the feeds rarely come up pretty. In many cases, the image is too small to see and type too small to read.
Where’s the impact?
Importing with the RSS feed may be the easy thing to do, but is it the right thing to do?
Fortunately for you, it’s no longer available. Yay!
You can, however, connect w/NetworkedBlogs to pull your feeds in, but honestly, that solution isn’t pretty either. What did I say about Zuckerberg’s sandbox?
From the image represented below, this is pretty lackluster. It’s pulled in with NetworkBlogs and my demographic has aging eyes.
I should be grateful that I have the ability to automagically pull in the information. However, I’m OC about my content being represented on other sites and I always to to visit them to see how they look. Nine times out of ten, I’m not happy with the impact. So, I’ve decided to upload my own content.
You can see that 13 people saw the article above but did nothing about it. I can’t blame them. My response to a placid looking teaser like this is, “Meh!”
Now, take a look at the screen capture below. Isn’t it grand? Why is that?
Because it’s permanently attached to an image. The best part is that your article will never get lost.
See how bold the copy is at the top of the article? You can control the teaser information, provide a clear link back to your site and attach it to your gorgeous image.
Also, you can see that this article reports 2 shares already.
This simple treatment gives your content rock star dignitary status that it deserves.
Compare & Contrast
Yup. That’s right. The bottom full-margin green image that stands with bold dignity -not meek like a mouse afraid to sit on the page with the rest of the articles. Even the articles I pull in from other FB pages come in meekly. Gah!
Well, that just goes to show you that you can only control so much.
Getting It Done
Quick and Dirty How-To
- Create the image you want to represent your article/product
- Upload to Facebook page
- Add a few words.
Product Rock Stars
Here are a few more product ideas. This image (600px x 600) will fill the entire column width making it feel large and in charge.
Later, once I create my sales page for this clutch, I will go into the photo on FB and include a link.
I hope you’ve enjoyed this quick and dirty solution to FB dirty tricks.
Here’s to Cultivating Your Creative Independence