Does knowing Wholistic vs Holistic really matter to my small business? Yes, it does. Even if you’re not in the business to produce natural, homeopathic remedies, understanding how to embrace wholistic approaches to your business can impact your bottom line.
According to the Canadian College of Homeopathic Medicine, Wholistic and Holistic are similar words that are easily confused and yet are very similarly defined words.
Wholistic refers to a whole or whole body; taking into consideration the whole body or person. Wholistic means considering the mind, body and spirit.
Holistic in the dictionary means, of or relating to Holism. Emphasizing the importance of the whole and the interdependence of its parts. Concerned with wholes rather than analysis or separation into parts.
Dictionary.com explains holistic as identifying with principles of holism in a “system of therapeutics, especially one considered outside the mainstream of scientific medicine, as [homeopathy], naturopathy or chiropractic, and usually involving nutritional measures.”
So, why bring light to these two words?
Well, as I defined Brand vs. Branding, I think it’s important to include spirit as part of our branding strategy.
Because branding is the universe of activities you undertake that affects perceptions, you should also include spirit. Spirit is the essence that makes your business soul and when you engage in both internal and external activities. To embrace mind, body and spirit (as part of your branding strategy) is to embrace the wholistic body of your business.
If ever you talk to me in person, you will also know that I’m passionate about how your blog bring life to your Web site. The conversations that take place on your blog bring spirit to your business.
Want to Learn More?
If you want to learn more about how to bring spirit to your business, contact me to learn about workshops or one-on-one consulting.
Here’s to Cultivating Your Creative Independence