If there is one word that had been acting like a burr under my saddle for the past 10 years, it’s the word ‘Yummy.’
Major eyeball rolling happens whenever I hear or read, “We have yummy yarn!” and I just shut down. I don’t eat yarn thank you very much. Or, “This soap is just yummy!” Really? I don’t include soap in my diet either.
How about “She is a yummy mummy,” or “Their skin looks yummy,” or “Paul is so hot in his black Suit #yummy!”
Really? It sounds as though we’re a bunch of two year olds talking about sex. Does that sound appropriate to you?
We’re big Netflix users. Instead of watching streaming movies this week, I’ve been watching the Netflix debacle unfold.
Recently, we decided to go with the flow and eliminate the DVDs from our roster and go exclusively with streaming. Why? Because we were forced to make a choice. I also resented that red envelope sitting for days unopened -mocking me. We’re we ever going to watch that movie between our Sci-Fi shows phasing in and our art shows phasing out? Still, it sat there. I’m sure you can relate.
Are you confused with branding jargon? Do you think your logo is your brand? Can your customer make a distinction between you and a similar artist?
Branding isn’t so intimidating.
I know that a few marketing terms can be intimidating, and after learning how branding affects my business, you can also learn how to cultivate affection from your customers and manage your brand.
How do you create collateral consistency without creating collateral damage to your small business identity?
How can you go from just creating a postcard to broadening your company’s visual identity?
Visual consistency extends beyond just one piece of collateral expanding across the board. Visual consistency also helps convey to your customer that she’s landing in the right place with visual cues that you’ve provided. Think of your system as a puzzle… If you give her a business card, does it relate to your Web site? If you give her a postcard, does it relate to your business card or line sheet?
In this entry, I’m going to outline how I’ve applied elements of design to make my ID system consistent throughout my collateral -both print and Web. Hopefully, you’ll be inspired to review your materials once again.