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Don’t Let Your Brand Become Radio Shack

IC-600-brandstrategyRadio Shack used to be the ‘go to place’ for the DIY geeks. And for the past few years, they became irrelevant. Hell, you couldn’t find a Cat 5 cable to save your life, but Walmart had them.

Who wants to go to Walmart? Not this chick.

Today may show a different story.

 

 

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How the QRCode Saved My Sales Yesterday

IC-600-qrcodeI adore QR codes -they give the savvy customer a rich, in-depth experience beyond print.

Here’s one experience that turned positive IRL.

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Promote Your FourSquare Market with your ETSY Shop!

IC-600-TIPSo, I just learned a new marketing technique for your event: Add it to FourSquare and to ETSY at the same time!

My FB bud, Carole Dornbush Isenhart of Indigo Turtle says about FourSquare,

“It is pretty slick. You start by searching for your event, if it is already listed then you just “join” it. If not listed, then you put the info into the fields, quick & easy!! There is a field for your info too, so you can list your booth # & highlight items you will have.”

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WIFI vs Breakfast – Which one do you choose?

If you had to go without, which one would it be: WIFI or Breakfast? Many of us could postpone breakfast for just a little while longer to finish a task via WIFI, but that’s at home.

Why is this next to impossible at our favorite hotel?

We take our laptops to hotels with us expecting to get just a little bit of work done, alas, it’s painful. Whenever I travel with Andrew, he takes the desk, so I relegate happily to the bed. Then it’s time for installing communication station. My hook up is tedious, I can never find an outlet, we’re told to tether our machines to the desk over in the corner -far away from the bed that we just finely crafted with pillows, blankets, our drink, and the TV remote.

So, why can’t our temporary console be re-centered?

And why do hotels suck when it comes to unconstrained conveniences?
Perhaps it’s because that the folks running the facility are, well, at work. They’re tethered to the machines at the check-in desk or at the concierge desk to assist clients making restaurant reservations. I’ve never seen any of the hotel employees in a guest room making reservations on their laptops with feet tucked into the sheets. Have you?

I’m also guessing that suits operating the facility don’t have the kind of relationship with their devices as we, the on-the-road entrepreneurs do. It would be interesting to learn if they spends nights at their sister locations to comprehend the frustrations that we have on a regular basis. Perhaps then they wouldn’t be so out of touch with the realities we face day-to-day with our dependence on technology -because that isn’t going to change.

Until then, get yourself a smartphone that has the ability to create a hotspot for your additional devices (my iPhone does this automagically). And for your infotainment, I found this delightful graphic outlining hotel WIFI plights and solutions. Feel free to share this during your next techtime tantrum.

Here’s to Cultivating Your Creative Independence

Speaking Tip: 3 Surefire Ways to Glue Your Audience to Their Seats

ic-flameFREE teleseminar!

Thursday, Apr 4, 4:00 PM – 5:00 PM

3 Surefire Ways to Glue Your Audience to Their Seats Without Krazy Glue, Hot Glue or Mod Podge

Discover 3 secrets to crafting presentations that engage, move and persuade your audiences… and boost your confidence at the same time!

Get info and register here: http://www.coachlisab.com/3sfw.html

Coach Lisa will share some of her absolutely fool-proof techniques (and one of them is a big mental shift, so get ready…) for giving a presentation that grabs your audience’s attention and keeps it, while raising your professional profile more than a few notches!

Why Do I Recommend This Program?
You must consider attending this free teleseminar if you want to sell anything. Selling is about influence and influence is about keeping your customer’s attention. Coach Lisa has been my personal public speaking coach for a couple of years now and has a gentle approach to turn your white knuckle introvert into a dazzling conversationalist.

Is public speaking the same as selling my art?
Yes, in many ways it is. In your booth (or shop) you may be speaking to one person about your craft, on stage you may speak to dozens about your craft.

Here’s a quick tip: In this tough economy, artists are immediately pushed off Maslow’s hierarchy of physiological needs (eg. food, shelter, medicine) when customers feel threatened by the lack of money due to company downsizing, layoffs, and stupid things banks do, they stop buying luxury items. Yes, art is a luxury item. No more boats, expensive cars, jewelry, fine art, fine wine, or even handbags. It’s the vice that people love to have to bring meaning to their lives in addition to Maslow’s staples.

If I can do it, you sure can.

I’m not getting any kickbacks or anything from Lisa by recommending her seminars or programs. I’m just a huge enthusiast that wants to help other introverts feel better about selling the incredible work they make and invent.

Please invest one free hour of Lisa’s tips -you’ll thank me later!

Here’s to Cultivating Your Creative Independence

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