If there is one word that had been acting like a burr under my saddle for the past 10 years, it’s the word ‘Yummy.’
Major eyeball rolling happens whenever I hear or read, “We have yummy yarn!” and I just shut down. I don’t eat yarn thank you very much. Or, “This soap is just yummy!” Really? I don’t include soap in my diet either.
How about “She is a yummy mummy,” or “Their skin looks yummy,” or “Paul is so hot in his black Suit #yummy!”
Really? It sounds as though we’re a bunch of two year olds talking about sex. Does that sound appropriate to you? (more…)
I found a video on this charming South Korean street vendor demonstrating how he makes a traditional dessert.
So, how does he inject spirit as he sells? At least three ways:
1. As a salesman, he knows he has to be captivating.
2. He also knows that in order to relate to his customer, even on from the other side of the World, he has to connect -watch how he does this.
3. The third item was humor -what kind do you think it was?
You’ll enjoy this.
What did you find? Can you use the same techniques to sell your work?
Different Title?
I couldn’t decide if the title really should be: How to be adorable when selling.
Cast your vote.
Have you thought self-promotion is only for the aggressive saleperson? Do you choke when it comes time to talk about your art? Are you of the belief that your portfolio should sell itself?
We’ve all been there!
In many cases, art schools merely tell us that we’re supposed to talk about our work, but they really never give us the tools to do it properly. We rely on reason and technique to get us through to the next project but rarely do we know how to do this successfully.
Lisa Braithwaite, a Public Speaking and Presentation Skills Coach is going to guide us on how we can move through our own awkwardness and embrace self-promotion with aplomb. (more…)
You know the real estate adage: Location Location Location
Now repeat after me dear INDIECreative: Target Target Target
Seth Godin wrote today about Trying to Please and when pleasing goes awry. I’ve mentioned to my clients who hired me to design their Web sites and logos about their target audience. It’s imperative that you understand that your audience isn’t you when it comes to deliverables -service or product. Your efforts to please your client’s wife, your boss, or even your mother-in-law is failure in the making.
After I launched a brief a few weeks ago on how to launch a successful trunkshow, I was invited by by my Twitter bud, John T Unger, a fellow creative pyromaniac, to talk on his Art Heroes Radio Channel. I readily accepted and we’re scheduled to hold our chat, Thursday, June 3, 2010. While it’ll be pre-recorded talk (he doesn’t trust my raw language), I believe you’ll be able to hear it after 9pmEST that day.
Here’s a bit of the synopsis to get you sitting on the edge of your seats… ready?
If there is one word that had been acting like a burr under my saddle for the past 10 years, it’s the word ‘Yummy.’
I found a video on this charming South Korean street vendor demonstrating how he makes a traditional dessert.
You know the real estate adage: Location Location Location
