Branding Posted by EC (Lisa) Stewart

How-Not-To: Divide and Destroy the Netflix Way

We’re big Netflix users. Instead of watching streaming movies this week, I’ve been watching the Netflix debacle unfold. Recently, we decided to go with the flow and eliminate the DVDs from our roster and go exclusively with streaming. Why? Because we were forced to make a choice. I also resented that red envelope sitting for days unopened -mocking me. We’re we ever going to watch that... read more

Branding Posted by EC (Lisa) Stewart

Do You Know the Difference Between Brand vs Branding?

Are you confused with branding jargon? Do you think your logo is your brand? Can your customer make a distinction between you and a similar artist? Branding isn’t so intimidating. I know that a few marketing terms can be intimidating, and after learning how branding affects my business, you can also learn how to cultivate affection from your customers and manage your brand. Listen in... read more

Branding Posted by EC (Lisa) Stewart

How to Preserve Your Brand During the Recession

Are you frantic because your sales are low? Do you think lowering prices on your art will encourage your customers to purchase your work? Is your studio filling up with inventory and you’ve decided to hold a clearance sale? Stop, Breathe, & Read. In a recent article found on AdAge, Don’t Damage Your Brand for Short-Term Gains in a Recession Al Ries recalls a time when Packard was... read more

Collateral Posted by EC (Lisa) Stewart

Unifying Visual Consistency in Your Collateral

How do you create collateral consistency without creating collateral damage to your small business identity? How can you go from just creating a postcard to broadening your company’s visual identity? Visual consistency extends beyond just one piece of collateral expanding across the board. Visual consistency also helps convey to your customer that she’s landing in the right place with visual... read more