Marketing Posted by EC (Lisa) Stewart

I vs We

Are you still struggling with “I” vs “We” when it comes to identifying yourself as an INDIECreative? Do you think your customers won’t take you seriously when you tell them that it’s just you who makes your product? You’ll be surprised Over the past 10 years, the US has seen a dramatic shift in small business culture. Those who feel handcraft is important in... read more

Marketing Posted by EC (Lisa) Stewart

Trying to Please (the wrong target)

You know the real estate adage: Location Location Location Now repeat after me dear INDIECreative: Target Target Target Seth Godin wrote today about Trying to Please and when pleasing goes awry. I’ve mentioned to my clients who hired me to design their Web sites and logos about their target audience. It’s imperative that you understand that your audience isn’t you when it comes to... read more

Inspiration Posted by EC (Lisa) Stewart

Why Begets Success

For the most part, I’m not a ‘rah rah’ girl -I take a more pragmatic approach to life and business -specially in product development. However, I just watched a TED video with Simon Sinek and this lecture got me jazzed. So jazzed that I’m shouting from the rooftops jazzed because this is a powerful piece of knowledge when it comes to today’s marketing -I hope you do, too. Why... read more