Marketing Posted by EC (Lisa) Stewart

How to Inject Spirit As You Sell

How to be adorable when selling I found a video on this charming South Korean street vendor demonstrating how he makes a traditional dessert. So, how does he inject spirit as he sells? At least three ways: 1. As a salesman, he knows he has to be captivating. 2. He also knows that in order to relate to his customer, even on from the other side of the World, he has to connect -watch how he does this. 3. The... read more

Presentation Posted by coachlisab

How to Promote Your Business Without Sounding Like a Commercial

Have you thought self-promotion is only for the aggressive saleperson? Do you choke when it comes time to talk about your art? Are you of the belief that your portfolio should sell itself? We’ve all been there! In many cases, art schools merely tell us that we’re supposed to talk about our work, but they really never give us the tools to do it properly. We rely on reason and technique to... read more

Marketing Posted by EC (Lisa) Stewart

Trying to Please (the wrong target)

You know the real estate adage: Location Location Location Now repeat after me dear INDIECreative: Target Target Target Seth Godin wrote today about Trying to Please and when pleasing goes awry. I’ve mentioned to my clients who hired me to design their Web sites and logos about their target audience. It’s imperative that you understand that your audience isn’t you when it comes to... read more

Selling Posted by EC (Lisa) Stewart

How to Host a Trunkshow – An Interview

After I launched a brief a few weeks ago on how to launch a successful trunkshow, I was invited by by my Twitter bud, John T Unger, a fellow creative pyromaniac, to talk on his Art Heroes Radio Channel. I readily accepted and we’re scheduled to hold our chat, Thursday, June 3, 2010. While it’ll be pre-recorded talk (he doesn’t trust my raw language), I believe you’ll be able to hear... read more

Inspiration Posted by EC (Lisa) Stewart

Why Begets Success

For the most part, I’m not a ‘rah rah’ girl -I take a more pragmatic approach to life and business -specially in product development. However, I just watched a TED video with Simon Sinek and this lecture got me jazzed. So jazzed that I’m shouting from the rooftops jazzed because this is a powerful piece of knowledge when it comes to today’s marketing -I hope you do, too. Why... read more